Highlights and Insights from the UK Pavilion Event
The “Audio Technology for the Future” event, held on 21 August 2025 at the UK Pavilion at Expo 2025 in Osaka, shone a spotlight on the transformative potential of Auracast™, the next-generation broadcast audio standard poised to redefine assistive listening worldwide. The event opened with welcoming remarks from Julian Pieters, Chief Strategy Officer at Ampetronic | Listen Technologies, setting the stage with a vision for innovation and inclusion.
A Vision for Inclusive Audio Experiences
Designed to showcase how Auracast™ can revolutionise communication in public venues—from airports and theatres to lecture halls and transport hubs—attendees witnessed real-time English and Japanese interpretation through a single Auri transmitter. This powerful demonstration emphasised both the adaptability and accessibility of the technology.
Industry Leaders and Global Collaboration
A distinguished speaker line-up enriched the event, including:
- Henry Wong, Director of Market Development at Bluetooth SIG
- Masahiko Seki, Senior Network Technical Manager at Sony
- Martin Armstrong, President and GM of GN Hearing Japan
- Ed Beck, International Business Development Manager at Ampetronic | Listen Technologies
Their presentations explored the evolution of Auracast™, its seamless integration into diverse product lines, and its promise to shift the landscape of audio accessibility.
Event Highlights and Attendee Experience
Guests enjoyed:
- A tour of the UK Pavilion’s cutting-edge assistive listening installations
- A dynamic panel discussion and Q&A with industry thought leaders
- Networking drinks and an evening view of the water show from the suite balcony
The audience included representatives from Sony, GN Hearing, Bluetooth SIG, the British Embassy, as well as influential Japanese AV suppliers and transport authorities, reflecting robust interest in the technology’s future.
Looking Ahead
Japan, as a largely untapped market for assistive listening solutions, stands at the threshold of transformation. The event’s success marks a pivotal step in expanding awareness and adoption of Auracast™ technology.
Closing reflections were delivered by Carolyn Davidson, Commissioner General for the UK Pavilion, who underscored the importance of global collaboration and innovation in creating more inclusive spaces. With strong partnerships, compelling demonstrations, and a shared vision, Ampetronic’s presence at Expo 2025 signals a new era for audio accessibility.