Ampetronic and Williams form strategic European partnership 

Apr 27, 2020

Date: April 2020

Ampetronic [Nottinghamshire, UK] and Williams AV [Minnesota, USA] have today announced a pan-European strategic partnership, as well as a distribution partnership for the UK and Ireland.

From 1st July 2020 Ampetronic will provide in-region technical and sales support for Williams’ European distribution partners and customers. Ampetronic will also provide European warehousing and logistics support to ensure rapid stock availability across the region for both Williams and Ampetronic product ranges.

In addition, effective 1 May 2020, Ampetronic will become Williams AV’s exclusive distribution partner in the UK and Ireland, offering Williams’ broad product portfolio to its customers.

Ampetronic and Williams AV are both long standing global champions for hearing accessibility, each of them leading their technology fields in assistive listening solutions. Ampetronic is the market leader in hearing loop technology, and Williams AV are leaders in receiver based assistive listening with IR, FM and WiFi platforms, as well as having expertise and products in other areas of communications technology.

The new partnership brings together strong and complimentary product lines and well-matched philosophies, and will give a new focus and energy on ensuring society can meet the needs of people who experience hearing loss.

Of the new strategic partnership agreement Ampetronic MD, Julian Pieters said,

“Williams AV have a strong brand and reputation in the USA, and they are passionate advocates for hearing loops and direct-to-hearing aid solutions for assistive listening.  As well as a skilled and knowledgeable hearing loop sales and support team in the USA, Williams are continuing to invest in hearing systems; having just released new IR systems and new IR + WiFi hybrid products, their road-map is a close fit with our market in the UK and Europe.

 We are delighted to be working with Williams and look forward to collaborating with them on the exciting opportunities our partnership is sure to present, including new product lines outside of assistive listening such as Bluetooth Audio conferencing, Translation and Presentations systems.“

Williams AV President and CEO Rob Sheeley said,

"Ampetronic is the pioneer in Hearing Loop technology and the world leader in design and manufacturing of these systems. We have always sought a way to better service our international customers.  By partnering with Ampetronic, our organizations have the ability to greatly expand the market for Assistive Listening and Conferencing Technologies while providing the top level of service and support for our channels. This partnership also provides collaboration opportunities between our R&D teams to accelerate new product development in our markets.”       

Editors notes:

About Williams AV

Serving professional communication needs worldwide since 1976, Williams AV offers digital, FM, infrared and induction loop wireless audio, as well as video annotation and presentation systems. Our products are used in an array of commercial applications, including hearing assistance, language interpretation, tour, corporate, education, government and house of worship. Systems currently include Digi-Wave™ digital communication, Personal PA® FM Listening, infrared, induction loop, and Williams AV presentation systems. For more information, please visit

About Ampetronic

Founded in 1987, Ampetronic are innovators in the full range of induction loop and hearing loop systems and technologies. As passionate advocates for technology solutions which improve lives of those with hearing loss, Ampetronic design, manufacture, and promote loop systems, around the world. Key technologies include current drive and phase shift arrays. For more information, visit our website.

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